George Heaton is on a mission. A family man 
and a business mogul, a Mancunian madferit
and an LA-relocated fitness inspiration –
George wears many skins. Long gone are the
days when he and his brother, and Represent
business partner Michael would sell
screen-printed tees to their friends via
Facebook in hopes of becoming “the best
brand ever.” The motto and mindset, though,
remain unfaltered. Covering our Summer 2025
issue, George reflects back on 13 years of
Represent, his collaborations with the likes of
Oasis and Mötley Crüe, and reveals who will be
the subject of his next Rock collaboration.